Author: Steve Figman

Syntegrity - Business Orchestration Solutions / Articles posted by Steve Figman

Complicated vs Complex Challenges in Pharma

The pace, scope, and variety of challenges we face as executives in Pharma are both invigorating and overwhelming. They span macro trends such as personalized medicine, real-world-evidence (RWE), onerous regulatory pressures, collaborative R&D and Digital health, as well as those specific to our businesses including post-merger integration, loss of exclusivity, market access challenges, share erosion, etc. Knowing how to categorize and tackle each problem is key to solving it.  One of the most effective lenses is to understand that most challenges boil down to two simple categories: ‘complicated’ and ‘complex’. Is this a complicated or complex challenge? A complicated challenge, although new to...